A Founding Vision
Designito is an independent, Italian-inspired furniture brand focused on modern upholstered and architectural furniture. Our collections span sofas, sectionals, beds, daybeds, lounge seating, dining sets, and office furniture, designed for residential and light commercial environments.
We design and build made-to-order furniture with disciplined forms, controlled materials, and transparent production and delivery timelines. Designito exists to deliver serious furniture without unnecessary layers between design, manufacturing, and ownership.
Design Philosophy
Designito is guided by Italian design principles rooted in proportion, restraint, and material integrity. Our work prioritizes clarity of form, structural logic, and long-term comfort over decoration or trend-driven styling.
We believe good furniture should:
- Remain visually relevant beyond seasonal trends
- Support daily use without compromise
- Age naturally through material patina and softening
- Be engineered for comfort through structure, not excess softness
Every line, junction, and surface is evaluated for both visual and functional purpose.
Product Scope
Designito designs across multiple furniture categories, applying consistent construction standards and material discipline throughout:
- Sofas & Sectionals
- Beds & Bedroom Furniture
- Daybeds & Lounge Seating
- Dining Tables & Seating
- Office & Work Furniture
Regardless of category, all products follow the same engineering, upholstery, and quality control standards.
Product Design & Development
Designito collections are developed through collaboration between design leadership, technical development teams, and upholstery specialists.
Products are refined through multiple prototyping stages to assess:
- Seating ergonomics and long-term comfort
- Structural integrity and load-bearing performance
- Foam density, ILD response, and cushion recovery
- Upholstery tension, seams, and tailoring precision
Design decisions are tested against real use scenarios, not showroom presentation alone.
Manufacturing & Craftsmanship
All Designito furniture is produced in a dedicated upholstery manufacturing facility in Shanghai, China, specializing in modern seating and modular furniture.
Our made-to-order production model enables tighter quality control, configuration flexibility, and consistency across orders.
The full production process and inspection checkpoints are detailed on our Manufacturing & Craftsmanship and Quality Control & Testing pages.
Materials & Engineering Standards
Designito uses materials and construction methods commonly found in premium residential furniture, selected for durability, comfort retention, and aging behavior.
Typical standards include:
- Kiln-dried solid hardwood frames with reinforced joints
- Multi-density foam systems engineered for resilience
- Down and feather blends calibrated for support
- Performance-tested upholstery fabrics and leathers
Detailed specifications and testing ranges are published on our Materials & Specifications page.
Direct-to-Consumer Model
Designito operates as a direct-to-consumer brand.
This structure reduces unnecessary retail layers and allows for:
- More transparent pricing
- Clearer production and delivery expectations
- Direct communication between customer and brand
Pricing reflects materials, labor, logistics, and quality control, not showroom overhead.
Made-to-Order Lead Times
Designito furniture is produced to order.
Typical timelines:
- Production: approximately 4 weeks
- Door-to-door shipping: approximately 4–5 weeks
- Total lead time: approximately 8–10 weeks
Region-specific details are available on the Shipping, Delivery & Lead Times page.
Designed for Long-Term Use
Designito furniture is built for daily use.
Natural material variation, cushion softening, and patina development are expected as part of ownership. Our objective is long-term comfort, structural reliability, and material honesty over time.
To continue exploring, visit our Collections or review the documentation pages linked above.